diff --git a/README.md b/README.md
index 8fd943550..a2424f838 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 # doxa-maps
 
-**A bundler that turns your maps into embeddable pieces you can drop onto any website.**
+**A JAMstack bundler for composable, embeddable-first maps — one build outputs every map as a framework-agnostic web component, and composes them into a single-page application.**
 
 ```
  app-profiles/<map>/            bun run build             where they run
diff --git a/app-profiles/README.md b/app-profiles/README.md
index 7a32b16b1..f509f4e34 100644
--- a/app-profiles/README.md
+++ b/app-profiles/README.md
@@ -26,6 +26,19 @@ template's building blocks. Your folder is yours (colors, API, i18n); the templa
   components** (in `src/`). Nothing here leaks to another map.
 - **Many maps per bundle.** The bundler bundles one map or many — add another flat `.vue` and rebuild.
 
+## Production or experimental — every profile declares itself
+
+Every app profile is one of two things, and **experimental profiles are unlimited and
+encouraged** — create as many as you need:
+
+- **Experimental, not built:** prefix the folder with `_` — the build skips it; it just sits
+  in code. Zero cost, zero risk.
+- **Experimental, built:** builds normally, but it belongs in the **Experimental section** of
+  the power app's layout (nav section) — never embedded on partner surfaces.
+- **Production:** a real product — main sections of the power app + individually embeddable.
+
+(The **power app** = the SPA layout that composes all profiles into one application.)
+
 ## The pattern in one picture
 
 ```
diff --git a/docs/why.md b/docs/why.md
index 9443cd85e..ba785b50b 100644
--- a/docs/why.md
+++ b/docs/why.md
@@ -58,6 +58,16 @@ The same islands compose three ways — this is why there's one bundler, not thr
 2. **A SPA** — several islands in one lazy-loaded layout = a full map site.
 3. **A mobile app** — Capacitor wraps the same built folder into Android/iOS.
 
+## Where this architecture thrives
+
+The bundler is complete on its own — but it was built to thrive inside an **internal developer
+platform**: one that detects the built bundles as plugins, onboards multiple users
+(multi-tenant), gives them MCP/agent access to prototype new maps rapidly *without rebuilding
+the platform*, funnels feedback, and runs the builds in CI/CD. The bundler ships with none of
+that — it just supports all of it. Pair it with such a platform and the multiplication
+compounds: one build multiplies maps; a platform that exports whole configured tenants
+multiplies deployments; together they multiply each other.
+
 ## Prior art, honestly
 
 None of the pieces are ours: web components are a browser standard, JAMstack is a movement,