doxa-maps/data/tables/social-platforms.json
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{
"meta": {
"title": "Social Platforms by Country",
"grain": "one row per country x platform",
"measures": "share of page-view referrals among tracked social platforms",
"critical_caveat": "MESSAGING APPS ARE NOT MEASURED. WhatsApp/Telegram/WeChat/Signal/Viber generate few web referrals but may be THE dominant channel in several of these countries. A low total here means little web-referral traffic, NOT that people are offline.",
"empty_month_note": "The CURRENT month publishes as all-zeros before StatCounter finalises it; the parser walks BACK to the last month with real data and records which month that was.",
"source": {
"name": "StatCounter GlobalStats",
"url": "https://gs.statcounter.com/social-media-stats",
"licence": "StatCounter GlobalStats — free for use with attribution",
"accessed": "2026-08-01",
"measures": "share of page-view referrals by social platform",
"does_not_measure": "messaging apps (WhatsApp/Telegram/WeChat/Signal/Viber) — they generate few web referrals but may be the DOMINANT channel"
}
},
"columns": [
{
"title": "Country",
"field": "country",
"type": "string"
},
{
"title": "ISO3",
"field": "iso3",
"type": "string"
},
{
"title": "Region",
"field": "region",
"type": "string"
},
{
"title": "Platform",
"field": "platform",
"type": "string"
},
{
"title": "Share %",
"field": "share_pct",
"type": "number"
},
{
"title": "Dominant",
"field": "is_top",
"type": "boolean"
},
{
"title": "Month",
"field": "month",
"type": "string"
},
{
"title": "People groups",
"field": "people_groups",
"type": "number"
},
{
"title": "Messaging apps",
"field": "messaging_apps",
"type": "string"
},
{
"title": "Resolution",
"field": "resolution",
"type": "string"
},
{
"title": "Source",
"field": "source",
"type": "string"
}
],
"rows": [
{
"country": "India",
"iso3": "IND",
"region": "Asia",
"platform": "Instagram",
"share_pct": 45.37,
"is_top": true,
"month": "2026-07",
"people_groups": 856,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "India",
"iso3": "IND",
"region": "Asia",
"platform": "Facebook",
"share_pct": 25.14,
"is_top": false,
"month": "2026-07",
"people_groups": 856,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "India",
"iso3": "IND",
"region": "Asia",
"platform": "YouTube",
"share_pct": 19.66,
"is_top": false,
"month": "2026-07",
"people_groups": 856,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "India",
"iso3": "IND",
"region": "Asia",
"platform": "Twitter",
"share_pct": 5.62,
"is_top": false,
"month": "2026-07",
"people_groups": 856,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "India",
"iso3": "IND",
"region": "Asia",
"platform": "LinkedIn",
"share_pct": 1.85,
"is_top": false,
"month": "2026-07",
"people_groups": 856,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "India",
"iso3": "IND",
"region": "Asia",
"platform": "Pinterest",
"share_pct": 1.22,
"is_top": false,
"month": "2026-07",
"people_groups": 856,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "India",
"iso3": "IND",
"region": "Asia",
"platform": "reddit",
"share_pct": 1.04,
"is_top": false,
"month": "2026-07",
"people_groups": 856,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "India",
"iso3": "IND",
"region": "Asia",
"platform": "Tumblr",
"share_pct": 0.06,
"is_top": false,
"month": "2026-07",
"people_groups": 856,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "People's Republic of China",
"iso3": "CHN",
"region": "Asia",
"platform": "Twitter",
"share_pct": 48.03,
"is_top": true,
"month": "2026-07",
"people_groups": 154,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "People's Republic of China",
"iso3": "CHN",
"region": "Asia",
"platform": "Pinterest",
"share_pct": 14.56,
"is_top": false,
"month": "2026-07",
"people_groups": 154,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "People's Republic of China",
"iso3": "CHN",
"region": "Asia",
"platform": "Facebook",
"share_pct": 13.85,
"is_top": false,
"month": "2026-07",
"people_groups": 154,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "People's Republic of China",
"iso3": "CHN",
"region": "Asia",
"platform": "YouTube",
"share_pct": 10.39,
"is_top": false,
"month": "2026-07",
"people_groups": 154,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "People's Republic of China",
"iso3": "CHN",
"region": "Asia",
"platform": "Instagram",
"share_pct": 5.1,
"is_top": false,
"month": "2026-07",
"people_groups": 154,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "People's Republic of China",
"iso3": "CHN",
"region": "Asia",
"platform": "reddit",
"share_pct": 3.53,
"is_top": false,
"month": "2026-07",
"people_groups": 154,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "People's Republic of China",
"iso3": "CHN",
"region": "Asia",
"platform": "LinkedIn",
"share_pct": 2.4,
"is_top": false,
"month": "2026-07",
"people_groups": 154,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "People's Republic of China",
"iso3": "CHN",
"region": "Asia",
"platform": "news.ycombinator.com",
"share_pct": 0.94,
"is_top": false,
"month": "2026-07",
"people_groups": 154,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "Sudan",
"iso3": "SDN",
"region": "Middle East",
"platform": "Twitter",
"share_pct": 50.59,
"is_top": true,
"month": "2026-07",
"people_groups": 105,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Sudan",
"iso3": "SDN",
"region": "Middle East",
"platform": "Facebook",
"share_pct": 39.27,
"is_top": false,
"month": "2026-07",
"people_groups": 105,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Sudan",
"iso3": "SDN",
"region": "Middle East",
"platform": "YouTube",
"share_pct": 8.18,
"is_top": false,
"month": "2026-07",
"people_groups": 105,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "Sudan",
"iso3": "SDN",
"region": "Middle East",
"platform": "Instagram",
"share_pct": 1.84,
"is_top": false,
"month": "2026-07",
"people_groups": 105,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Sudan",
"iso3": "SDN",
"region": "Middle East",
"platform": "Pinterest",
"share_pct": 0.06,
"is_top": false,
"month": "2026-07",
"people_groups": 105,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Sudan",
"iso3": "SDN",
"region": "Middle East",
"platform": "reddit",
"share_pct": 0.04,
"is_top": false,
"month": "2026-07",
"people_groups": 105,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Sudan",
"iso3": "SDN",
"region": "Middle East",
"platform": "LinkedIn",
"share_pct": 0.02,
"is_top": false,
"month": "2026-07",
"people_groups": 105,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
},
{
"country": "Brazil",
"iso3": "BRA",
"region": "Latin America & Caribbean",
"platform": "Facebook",
"share_pct": 45.04,
"is_top": true,
"month": "2026-07",
"people_groups": 104,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Brazil",
"iso3": "BRA",
"region": "Latin America & Caribbean",
"platform": "Instagram",
"share_pct": 28.31,
"is_top": false,
"month": "2026-07",
"people_groups": 104,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Brazil",
"iso3": "BRA",
"region": "Latin America & Caribbean",
"platform": "YouTube",
"share_pct": 14.27,
"is_top": false,
"month": "2026-07",
"people_groups": 104,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Brazil",
"iso3": "BRA",
"region": "Latin America & Caribbean",
"platform": "Twitter",
"share_pct": 4.16,
"is_top": false,
"month": "2026-07",
"people_groups": 104,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Brazil",
"iso3": "BRA",
"region": "Latin America & Caribbean",
"platform": "Pinterest",
"share_pct": 3.56,
"is_top": false,
"month": "2026-07",
"people_groups": 104,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Brazil",
"iso3": "BRA",
"region": "Latin America & Caribbean",
"platform": "reddit",
"share_pct": 3.02,
"is_top": false,
"month": "2026-07",
"people_groups": 104,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Brazil",
"iso3": "BRA",
"region": "Latin America & Caribbean",
"platform": "LinkedIn",
"share_pct": 1.01,
"is_top": false,
"month": "2026-07",
"people_groups": 104,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
"source": "StatCounter GlobalStats"
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{
"country": "Brazil",
"iso3": "BRA",
"region": "Latin America & Caribbean",
"platform": "Tumblr",
"share_pct": 0.58,
"is_top": false,
"month": "2026-07",
"people_groups": 104,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
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{
"country": "Lao People's Democratic Republic",
"iso3": "LAO",
"region": "Asia",
"platform": "YouTube",
"share_pct": 77.33,
"is_top": true,
"month": "2026-07",
"people_groups": 95,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
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{
"country": "Lao People's Democratic Republic",
"iso3": "LAO",
"region": "Asia",
"platform": "Facebook",
"share_pct": 17.47,
"is_top": false,
"month": "2026-07",
"people_groups": 95,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
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{
"country": "Lao People's Democratic Republic",
"iso3": "LAO",
"region": "Asia",
"platform": "Twitter",
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"month": "2026-07",
"people_groups": 95,
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{
"country": "Lao People's Democratic Republic",
"iso3": "LAO",
"region": "Asia",
"platform": "Pinterest",
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"month": "2026-07",
"people_groups": 95,
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{
"country": "Lao People's Democratic Republic",
"iso3": "LAO",
"region": "Asia",
"platform": "Instagram",
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"month": "2026-07",
"people_groups": 95,
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"country": "Lao People's Democratic Republic",
"iso3": "LAO",
"region": "Asia",
"platform": "VKontakte",
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"month": "2026-07",
"people_groups": 95,
"messaging_apps": "unknown — not measured by this source",
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{
"country": "Lao People's Democratic Republic",
"iso3": "LAO",
"region": "Asia",
"platform": "reddit",
"share_pct": 0.18,
"is_top": false,
"month": "2026-07",
"people_groups": 95,
"messaging_apps": "unknown — not measured by this source",
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{
"country": "Lao People's Democratic Republic",
"iso3": "LAO",
"region": "Asia",
"platform": "LinkedIn",
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"month": "2026-07",
"people_groups": 95,
"messaging_apps": "unknown — not measured by this source",
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{
"country": "Chad",
"iso3": "TCD",
"region": "Africa",
"platform": "Facebook",
"share_pct": 47.94,
"is_top": true,
"month": "2026-07",
"people_groups": 54,
"messaging_apps": "unknown — not measured by this source",
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{
"country": "Chad",
"iso3": "TCD",
"region": "Africa",
"platform": "Twitter",
"share_pct": 37.39,
"is_top": false,
"month": "2026-07",
"people_groups": 54,
"messaging_apps": "unknown — not measured by this source",
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{
"country": "Chad",
"iso3": "TCD",
"region": "Africa",
"platform": "YouTube",
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"is_top": false,
"month": "2026-07",
"people_groups": 54,
"messaging_apps": "unknown — not measured by this source",
"resolution": "country",
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{
"country": "Chad",
"iso3": "TCD",
"region": "Africa",
"platform": "Instagram",
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"is_top": false,
"month": "2026-07",
"people_groups": 54,
"messaging_apps": "unknown — not measured by this source",
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"region": "Africa",
"platform": "LinkedIn",
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"is_top": false,
"month": "2026-07",
"people_groups": 54,
"messaging_apps": "unknown — not measured by this source",
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"country": "Chad",
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"region": "Africa",
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"month": "2026-07",
"people_groups": 54,
"messaging_apps": "unknown — not measured by this source",
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{
"country": "Nigeria",
"iso3": "NGA",
"region": "Africa",
"platform": "Facebook",
"share_pct": 86.09,
"is_top": true,
"month": "2026-07",
"people_groups": 38,
"messaging_apps": "unknown — not measured by this source",
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"region": "Africa",
"platform": "Instagram",
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"month": "2026-07",
"people_groups": 38,
"messaging_apps": "unknown — not measured by this source",
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"region": "Africa",
"platform": "YouTube",
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"month": "2026-07",
"people_groups": 38,
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"platform": "Twitter",
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"people_groups": 38,
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{
"country": "Indonesia",
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"region": "Asia",
"platform": "YouTube",
"share_pct": 59.81,
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"month": "2026-07",
"people_groups": 36,
"messaging_apps": "unknown — not measured by this source",
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{
"country": "Indonesia",
"iso3": "IDN",
"region": "Asia",
"platform": "Facebook",
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"month": "2026-07",
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{
"country": "Indonesia",
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"region": "Asia",
"platform": "Instagram",
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"is_top": false,
"month": "2026-07",
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"messaging_apps": "unknown — not measured by this source",
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{
"country": "Indonesia",
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"region": "Asia",
"platform": "Twitter",
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"month": "2026-07",
"people_groups": 36,
"messaging_apps": "unknown — not measured by this source",
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{
"country": "Indonesia",
"iso3": "IDN",
"region": "Asia",
"platform": "Pinterest",
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"is_top": false,
"month": "2026-07",
"people_groups": 36,
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"country": "Indonesia",
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"region": "Asia",
"platform": "LinkedIn",
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"country": "Indonesia",
"iso3": "IDN",
"region": "Asia",
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